Transformed TAITRA’s traditional static annual newsletter into a modular, easy-to-maintain website that significantly improved content production efficiency and reduced maintenance time.
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Services Used
HubSpot Onboarding
HubSpot CRM Setup / Getting Started
Website Development
SEO Technical Enhancements
Ｗebsit Design
Solutions
Custom Annual Module Library
Annual Theme-Based Color System
Enhanced Editing Workflow & Maintenance Efficiency
Project Manager
Chloe
Brand Story
TAITRA, Taiwan’s most influential organization for promoting external trade, supports thousands of local SMEs through global exhibitions, business matchmaking, and international trade initiatives. Each year, the Planning & Finance Department publishes a comprehensive annual highlight newsletter to showcase key achievements.
However, the past process—producing static newsletters was time-consuming and inflexible. Any content revision required recreating the entire file, making updates inefficient and preventing the organization from adapting the design to different annual themes. TAITRA needed a modern, dynamic way to present its yearly accomplishments.
With this goal, TAITRA partnered with Hububble to transition from static newsletters to a fully modular, visually engaging, and future-scalable website built on HubSpot CMS.
Tools Used
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Marketing Hub Enterprise
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Content Hub Enterprise
Their goal
- Replace the traditional static newsletter with an interactive website
- Create annual theme variations through easily adjustable color systems
- Reduce manual workload and improve ongoing content management efficiency
Their need
- A streamlined editing process that eliminates full redesigns for every update
- A library of diverse modular layouts for flexible annual redesign
- A digital, interactive platform to improve visibility and reader engagement
Identifying Problem
Before implementing HubSpot, TAITRA relied heavily to design and publish its yearly newsletter. While visually appealing, the workflow was rigid: even minor text or image changes required re-exporting or redesigning the entire file. As a result, producing just one version of the newsletter took nearly 2–3 months, placing pressure on internal teams and slowing communication with stakeholders.
TAITRA also expressed concerns about layout diversity. They wanted to ensure that each year’s presentation felt fresh and distinctive. With Adobe, there was no efficient way to maintain consistency while also creating variation. The team was worried that without enough layout options, the annual website might look repetitive.
Another challenge centered on color themes. Because each year carries its own focus and story, TAITRA wanted the flexibility to update color schemes quickly. However, traditional design tools made color updates time-consuming, often requiring large-scale redesigns.
Additionally, the content structure of TAITRA’s newsletter typically involves multiple image-and-text combinations with several external links. Using a fixed page layout risked making the website feel static and uninspiring. TAITRA needed a layout that allowed each section to feel dynamic and visually engaging.
Scope of Work
HubSpot Onboarding
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CMS onboarding and user training
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Backend governance and access setup
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Internal content workflow and publishing processes
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HubSpot CRM Setup / Getting Started
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Integration between Marketing Hub and Content Hub
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Folder and asset structure planning
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User permissions, collaboration setup, and content approval flow
Website Development
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Complete site architecture and sitemap restructuring
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Responsive web design and front-end development
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Development of custom HubSpot modules
SEO Technical Enhancements
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Metadata setup and Open Graph optimization
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URL structure planning
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Image and asset compression for performance
Website Design
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Redefined the annual visual direction to build a consistent yet scalable brand style
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Designed a fully responsive interface for seamless viewing on desktop, tablet, and mobile
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Developed interactive visual components—overlapping cards, image-text modules, section dividers—to enhance readability and user flow
Our Solution
Custom Annual Module Library
We designed a complete library of modular layouts—including overlapping cards, sectioned visual designs, and interactive card components—allowing TAITRA to freely mix and match these elements based on each year’s theme. This flexibility prevents the annual content from looking repetitive, while ensuring that every module can be easily updated through the backend without manual redesign, significantly reducing production workload.
Annual Theme-Based Color System
To support TAITRA’s yearly visual transformations, we created a switchable theme color system aligned with each year’s narrative focus. By establishing global color variables within the CMS, the team can update the entire site’s palette quickly and consistently. With just a simple color update each year, TAITRA can present a fresh visual identity without rebuilding the website.
Enhanced Editing Workflow & Maintenance Efficiency
We transformed TAITRA’s previously lengthy 2–3 month newsletter production cycle into an efficient, CMS-driven workflow that can be completed directly from the backend. Manual adjustments and repetitive formatting tasks were automated, and HubSpot’s built-in review, version control, and reusable modules further streamlined collaboration, significantly improving long-term maintenance efficiency.
Summary
TAITRA’s previous process though visually polished, lacked the flexibility required to support evolving annual themes and internal workflow needs. Through HubSpot CMS and Hububble’s custom modular development, TAITRA now maintains a fully scalable platform that evolves each year without requiring redesign from scratch.
The modular architecture empowers TAITRA teams to make updates independently, significantly reducing reliance on design tools or manual work. Content is published faster, collaboration flows more smoothly, and the visual identity remains consistent yet flexible.
By transforming their static newsletter into an interactive website, Hububble helped TAITRA elevate the way they present achievements to stakeholders and SMEs nationwide. This upgrade not only solved longstanding production bottlenecks but also provided a foundation for future digital initiatives.
This project sets a new standard for how TAITRA communicates annual milestones—dynamic, scalable, and built for long-term growth.
成效
0%
Average Time on Page
0%
traffic increased
Impact & Looking Forward
TAITRA has fully adopted HubSpot as its core system for managing annual highlight content. The website’s flexible infrastructure allows teams to continuously refresh color themes and introduce new modules as needed each year.
This modular digital framework empowers TAITRA to evolve without re-building, ensuring long-term efficiency and scalability. It also supports future cross-department digital transformation projects as TAITRA expands its digital communication capabilities.
Hububble will continue supporting TAITRA in future annual planning cycles, ensuring optimal performance, scalability, and design innovation for years to come