Before the engagement, Super 8 Studio had already adopted HubSpot CRM, but its usage was limited. Their previous website lacked custom CMS templates and was not built to scale with new product pages, content updates, or marketing campaigns. Without deep integration into HubSpot CMS, the site could not effectively support lead capture or data tracking.

Within the CRM, key functions—such as pipelines, lead segmentation, and automation workflows—were underutilized. This created a gap between incoming website traffic and actionable sales follow-ups, preventing the formation of a complete and traceable customer journey.

Brand visuals were also outdated and inconsistent with the company’s evolving identity as an AI- and SaaS-focused technology provider. Combined with limited SEO structure and a lack of strategic content planning, organic traffic growth remained slow and unoptimized.

These challenges formed the foundation for the collaboration with Hububble—focusing on rebuilding the website, upgrading the brand, activating HubSpot CRM/CMS capabilities, and strengthening SEO to establish a scalable digital marketing foundation.