Bigstack

Website traffic increased by 50%, with 311 total form submissions—significantly enhancing product education and sales support effectiveness.

Brand History

Founded in Taipei, Bigstack specializes in cloud infrastructure and hybrid cloud management solutions for mid-sized enterprises and public sector organizations. With flagship products such as the CubeCOS platform, Bigstack focuses on simplifying cloud deployment and ongoing operations. Guided by open-source principles and continuous innovation, the company empowers organizations to concentrate on business growth rather than infrastructure complexity.

As a Taiwan-based technology brand, Bigstack is built on transparency, flexibility, autonomy, and enterprise-level reliability. To better reflect its evolving technical identity and communicate product capabilities, Bigstack partnered with Hububble to enhance brand alignment, deepen product content, modernize the website experience, and fully utilize HubSpot’s CRM and CMS ecosystem.

Tools Used

Marketing Hub Professional
Sales Hub Starter
Service Hub Professional
CMS Hub Professional

Their goal

Refresh the brand identity to align with evolving technology positioning and market expectations
Present product information with greater clarity, detail, and depth to improve product education
Strengthen sales enablement by using website content to support conversions and sales conversations

Their need

Product information was too high-level and lacked detail, making it difficult for visitors to quickly understand key value points
Website navigation and content flow were fragmented and unclear
Needed a digital platform that was fast to update, easy to manage, and optimized for lead capture and conversion

Identify the Problem

Previously, Bigstack’s website focused on basic product introductions and did not fully leverage HubSpot’s Content Hub. This resulted in shallow product descriptions that failed to guide visitors deeper into the customer journey.

Navigation and information architecture were fragmented, causing users to lose direction and abandon the site before converting.

Additionally, the legacy visual identity no longer reflected Bigstack’s innovative “open-source + autonomous cloud” positioning, weakening its differentiation in the market.

These issues collectively hindered website performance—traffic arrived but struggled to convert due to limited content depth, unclear structure, and outdated visuals.

Scope of Work

HubSpot Onboarding

Guided Bigstack through initial HubSpot setup, configuration, and platform walkthrough

Created user accounts, defined permission levels, and established internal usage workflows

Provided training sessions and documentation to ensure the team could confidently manage day-to-day operations

HubSpot CRM Setup

Structured foundational CRM data models for Leads, Companies, and Contacts

Built out sales pipelines, lifecycle stages, automated reminders, and reporting dashboards

Assisted with data migration and clean-up to ensure a smooth transition into the new CRM environment

Website Development

Redesigned the website based on Bigstack’s updated brand identity

Built custom product pages, case study templates, resource pages, and contact forms

Integrated HubSpot forms and modular CMS components optimized for scalable content updates

Ensured responsive design, fast load speed, and improved user experience

SEO Optimization

Conducted keyword analysis, competitor benchmarking, and search intent research

Optimized Meta titles, descriptions, URL structures, internal links, and ALT text

Implemented tracking through Google Analytics, Search Console, and HubSpot

Monitored traffic performance and provided ongoing SEO recommendations

Impact & Looking Forward

Expanding HubSpot Adoption

Bigstack plans to continue expanding its utilization of HubSpot, particularly in areas related to automation, customer support, and data-driven decision-making. By integrating additional tools and workflows, the team can streamline internal processes, improve cross-functional visibility, and strengthen alignment between marketing, sales, and service operations. This ongoing investment demonstrates Bigstack’s commitment to establishing HubSpot as its long-term growth platform.

Strengthening Content & SEO foundations

With the new website and refined information architecture in place, Bigstack is positioned to deepen its content strategy. Future initiatives include expanding technical resources, publishing whitepapers, producing solution-based articles, and developing more customer case studies. These efforts will support continuous SEO growth, increase organic visibility, and provide richer educational content for potential customers evaluating cloud solutions.

Supporting Long-Term Sales Enablement

The enhanced product pages, clearer messaging, and structured content modules empower Bigstack’s sales team with more effective tools for nurturing conversations and demonstrating value. As the company continues to roll out new features and expand the CubeCOS ecosystem, the updated website and CMS framework ensure that content can evolve quickly to support ongoing product innovation and market expansion.

HubSpot Plans

HubSpot Services

Digital Marketing

Digital Architect & Experiences