Super 8 Studio Website Revamp Case｜B2B Growth Website + HubSpot Tracking Engine

Industry: SaaS and AI Driving Interactive Technology
Solution: Website Visual Re-branding, HubSpot CRM/CMS Import and Process Design, SEO Technical Optimization and Traffic Direction Strategy
Company size and market integration: The company is focused on medium-to-large enterprises and growing brands, especially B2B organizations that need to implement SaaS/AI interactive technology, intelligent CRM and omni-channel marketing automation.
Cooperation period: 2022 - Now (continued HubSpot use)
HubSpot Tools Used: Marketing Hub; Sales Hub; Content Hub
Services Used: Website Design and Construction; HubSpot Educational Training; SEO Optimization Service; HubSpot CRM Settings

Founded in Taiwan, Super 8 Studio is a SaaS and AI-driven interactive technology company focused on helping organizations improve operational efficiency through intelligent CRM, omni-channel customer service and marketing automation. In the midst of launching new product lines and planning for brand upgrades, they partnered with Hububble to completely rebrand, build a new website, implement HubSpot CRM/CMS, and perform SEO technical optimization.

During the partnership (2022/11/12 - 2024/1/25), Super 8 Studio completed the launch of a new product website and established a data-driven marketing and sales process with HubSpot at the core, and Hububble assisted them with all aspects of the project, from website setup and branding to SEO optimization, with the expertise of HubSpot's diamond-level resellers. Hububble used HubSpot's diamond-level agency expertise to help them build a more competitive digital marketing foundation, from website setup and brand integration to SEO optimization.

Paint Points

Customer Goals

Customer Needs

01.

Build new product website, help new products to go online smoothly and support business navigation
01.

Existing HubSpot architecture lacks custom CMS templates to support new product rendering
02.

Create a new brand visual style to enhance professionalism and market recognition.
02.

Need to re-brand identity (Logo, color, image style) to enhance the sense of professionalism
03.

Enhance SEO to boost search rankings and natural traffic
03.

Natural traffic is limited and requires a more complete SEO technical optimization and content strategy

Customer Goals

01.

Build new product website, help new products to go online smoothly and support business navigation
02.

Create a new brand visual style to enhance professionalism and market recognition.
03.

Enhance SEO to boost search rankings and natural traffic

Customer Needs

01.

Existing HubSpot architecture lacks custom CMS templates to support new product rendering
02.

Need to re-brand identity (Logo, color, image style) to enhance the sense of professionalism
03.

Natural traffic is limited and requires a more complete SEO technical optimization and content strategy

Identifying the problem

Recognizing Problems

Prior to the partnership, Super 8 Studio was already using HubSpot, but the overall depth of use and CMS integration was still limited. Their old website was not customized with the HubSpot CMS and did not have the flexibility to support new product pages, campaign pages, or content extensions, and it lacked the forms and tracking capabilities to be tightly integrated with their CRM. This weakened the website's role in marketing and conversion, making it impossible to form a complete closed loop between lead generation and business follow-up.

In addition, although the CRM had been activated, the sales pipeline, automated processes, and prospect tagging had not yet been established. As a result, the team was unable to effectively track potential customers, and it was difficult to accelerate business processes through automation. The brand vision had not yet been upgraded, and the website style was inconsistent, making it less appealing to tech-savvy customers.

In terms of SEO, due to the lack of technical optimization and content strategy planning, the website's natural traffic growth was slow, and many SaaS/AI-related search terms were not deployed, resulting in a large number of missed potential search opportunities. With these issues in mind, Super 8 Studio partnered with Hububble with the goal of creating a new website, rebranding the identity, enabling CRM functionality, and strengthening SEO in order to build a sustainable marketing foundation.

HubSpot & Line Integration Approach

Service Overview

HubSpot

HubSpot Import Tutorial

Initial import process planning, platform setup review
User account creation and permission setting
CRM and marketing process organization planning

HubSpot

HubSpot CRM Setup / Getting Started

Leads and Contacts data structure design.
Sales pipeline (Deals) setup, business process definition
Automated workflow (Workflows) establishment, notification reminder design

Website Design & Development

Web Design and Development

New website architecture design (including new product page, Landing Page, Blog)
Customized development of CMS Hub templates, HubSpot CMS hosting setup.
Integration of front-end visual design and brand style, introduction of new brand identity system.

Website Design & Development

SEO Technology Optimization

Website structure, URL, Meta tags, H1/H2 header specification settings
Content Optimization, Keyword Research, Long-Tail Keyword Layout
Site Speed Optimization, Mobile Friendliness Check, Analytics and Search Console Settings

Our Solution

Solutions

Super 8 Studio built a website that matched the new brand identity, dramatically increasing user submission rates with a complete content architecture and clear conversion paths, and connecting with HubSpot processes and tracking to enable teams to fully utilize custom CRM and marketing automation on a single platform.

Brand Visualization and Website Redevelopment

Renewed logo, color, and image style to be consistent with AI + SaaS positioning.
Reorganized the website intelligence structure, including new product page, case study page, and content page.
Developed HubSpot CMS modules that can be quickly replicated to shorten campaign uptime

CRM Processes and HubSpot Enablement

Integrate all forms into HubSpot CRM to automatically generate Leads and synchronize digital footprint tracking.
Build sales pipelines, automated follow-up processes, and tagging mechanisms so that marketing and sales can collaborate on the same data.
Provide team training to strengthen internal use of HubSpot.

SEO and Traffic Direction Strategy

Layout SaaS/AI long-tail keywords to build a sustainable cumulative content and blog structure.
Technical SEO optimization (Meta, Schema, Speed, RWD) to make it easier for search engines to understand and index, and increase the efficiency of natural traffic growth.

Glossary of cooperation results

With the help of Hububble, Super 8 Studio has successfully upgraded from using only part of HubSpot's functionality to a fully integrated CRM + CMS + SEO architecture. The new site not only presents a more visually appealing look and feel for SaaS/AI companies, but also allows them to launch campaigns and track results more quickly. A 296% increase in website traffic and 6,261 form fills demonstrate the success of the new organization in delivering tangible benefits.

HubSpot CRM and automated processes make marketing and business work together more smoothly, and allow teams to use data as a basis for insights and optimization. SEO strategies and content layouts allow brands to establish clearer positioning in the marketplace and increase natural traffic and search visibility.

Hububble's experience with HubSpot imports from over 200 clients helped Super 8 Studio build a "scalable, trackable, and optimizable" digital marketing system, laying a complete foundation for future product promotion, cross-channel integration, and market expansion.

Impact and Future Prospects

Expanded Use of HubSpot Modules

Super 8 Studio plans to extend the use of advanced features such as the Data Hub Starter and AV modules to make HubSpot its core data platform, enhancing cross-system integration and content marketing capabilities.

Continuous Growth and Digitalization

In the future, HubSpot will further strengthen SEO, content strategy, marketing automation, and cross-channel integration (e.g., LINE, social media, email and HubSpot) to make it more competitive in the Taiwan and Asian SaaS/AI markets.