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Case Study
Taitra Innovation Hub

TAITRA's First English Matchmaking Site Achieves 732% Website Traffic Growth

732%

Website Traffic Growth

7%

Conversion Rate

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Introduction

The Brand Story

Industry
International Trade Promotion and Service Industries
Solution
Website setup and rebranding, SEO and content marketing strategy, CRM implementation and workflow automation.
Company size and market integration
International Buyers
Cooperation period
2023 - 2025
HubSpot Tools Used
Marketing Hub
Content Hub
Smart CRM
Services Used
Website Design and Construction
HubSpot Educational Training
SEO Optimization Service
HubSpot CRM Settings
Live Site

After the Covid-19 pandemic, TAITRA established the Taitra Innovation Hub to help Taiwan’s SMEs accelerate digital transformation. Unlike the organization’s traditional focus on physical exhibitions and business matchmaking, the Innovation Hub aims to build all its initiatives on digital foundations—including websites, landing pages, and online advertising.

Driven by the need to help Taiwan’s industries reach international markets, the Innovation Hub set out to create a fully English website that highlights the strengths of local SMEs, enhances global visibility, and improves cross-border matchmaking efficiency.

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Highly recommended strategic B2B partners !!
It has been an amazing journey working with Hububble. They're not just a service provider to us; they're truly our strategic partners. Over the years, Yvonne and Hsiang have helped our team hit various marketing and business goals. Their work is always top-notch and exactly what we need. They're always there to help us solve any issues that come up, no matter how complex. Highly professional and reliable-l' d definitely recommend them to any B2B team looking for a solid partner.

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TAITRA｜Tiffany Chien

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Paint Points

Customer Goals

Customer Needs

  • 01.

    Build an English Innovation Hub website with individual SME profiles to give every company a clear, professional online presence.

  • 01.

    No dedicated matchmaking website, and many SMEs lacked websites of their own—making it difficult for foreign buyers to find and engage with them.

  • 02.

    Empower Taiwanese SMEs to be searchable to international buyers by highlighting their strengths and industry developments, thereby enhancing visibility and facilitating partner identification.

  • 02.

    The website needed an international, professional design style that appeals to global buyers while preserving the Innovation Hub’s bold and modern branding.

  • 03.

    Collect buyer information to support future matchmaking opportunities, allowing the team to understand buyer interests and plan follow-up engagement more strategically.

  • 03.

    Each SME page required a dedicated form to track buyer interest within HubSpot, enabling faster and more accurate matchmaking using digital footprints.

Customer Goals

  • 01.

    Build an English Innovation Hub website with individual SME profiles to give every company a clear, professional online presence.

  • 02.

    Empower Taiwanese SMEs to be searchable to international buyers by highlighting their strengths and industry developments, thereby enhancing visibility and facilitating partner identification.

  • 03.

    Collect buyer information to support future matchmaking opportunities, allowing the team to understand buyer interests and plan follow-up engagement more strategically.

Customer Needs

  • 01.

    No dedicated matchmaking website, and many SMEs lacked websites of their own—making it difficult for foreign buyers to find and engage with them.

  • 02.

    The website needed an international, professional design style that appeals to global buyers while preserving the Innovation Hub’s bold and modern branding.

  • 03.

    Each SME page required a dedicated form to track buyer interest within HubSpot, enabling faster and more accurate matchmaking using digital footprints.

Identifying the problem

Recognizing Problems

Before adopting HubSpot, the Innovation Hub used Dynamics 365 for basic EDM campaigns. However, the system often caused operational challenges; even sending an EDM could require external consultants, slowing down their workflow and increasing dependence on third-party support.

Once the team tested HubSpot, they immediately recognized its flexibility, ease of use, and the convenience of managing all contact data, forms, and campaign workflows within a single platform. The ability to track buyer behaviors and digital footprints in real time made HubSpot significantly more powerful and user-friendly than their previous system.

This led the Innovation Hub to go all-in on HubSpot—not only for marketing workflows but also as the foundation for building their new website. Historically, TAITRA had never built websites using a CMS platform; most sites were custom-built and difficult to maintain. The Innovation Hub became the first TAITRA department to adopt a SaaS-based CMS, paving the way for more scalable and modular digital development.

As a new unit without any existing web traffic or historical SEO momentum, the Innovation Hub also needed strong content and SEO strategies to attract international buyers. Recognizing the importance of content-driven lead generation, they partnered with us to jointly develop a long-term, high-quality digital marketing strategy.

case-challenge

Scope of works

Service Overview

HubSpot

HubSpot Tutorial

  • Assist customers with process migration from Dynamics 365 → HubSpot
  • Establishing contact management structure, labeling, and segmentation strategies
  • Marketing automation process planning and teaching

HubSpot

HubSpot CRM Setup / Getting Started

  • Customized CRM Fields and Data Structures
  • Form Tracking, Activity Tracking and Data Setting
  • Import user rights and procedures

Website Design & Development

Web Design and Development

  • Brand Style Setting: Moodboard, Design Language, Logo Usage Rules
  • Architecture Planning: Sitemap, Modularization Design, Information Hierarchy Planning
  • HubSpot CMS Development and Launching

Website Design & Development

SEO Technology Optimization

  • SEO Technical Audit
  • Targeted Keyword Planning (for Taiwan SMEs)
  • On-page SEO (Title, Content Structure, Schema, Page Optimization)

Our Solution

Solutions

Global-Ready Website & SME Profile Pages

To support Taiwan SMEs in reaching international buyers, we first built a fully English website with a clear, global-facing structure. Instead of a generic corporate site, every layout, section, and interaction was designed to match international UX expectations while still feeling distinctly like the TAITRA Innovation Hub. The visual language—colors, typography, and imagery—was aligned with the Hub’s modern, innovation-driven identity, reinforcing trust and professionalism for overseas visitors.

On top of this foundation, we developed standardized SME profile modules so each company could be presented in a consistent and easily comparable way. Industry, capabilities, and core strengths are clearly highlighted, allowing buyers to quickly scan and understand what each SME offers. This modular approach also makes it easy for the Innovation Hub team to onboard new companies, update information, and maintain brand consistency across dozens or even hundreds of profiles without rebuilding pages from scratch.

SEO & Content Strategy for International Visibility

Launching an English website is only the first step; ensuring that global buyers can actually find it is just as critical. Based on TAITRA’s target sectors and buyer personas, we identified buyer-focused keywords across key industries and exporting topics, then translated those into a content structure that supports long-term organic growth. Instead of one-off campaign pages, we planned category hubs, solution overviews, and SME highlights that align with how overseas buyers search—by application, industry, and problem space.

At the same time, we optimized the site architecture and on-page elements so that search engines can better understand and index the content. This includes clear URL structures, internal linking between SME profiles and industry pages, and a heading hierarchy that reflects real buyer intent. Over time, this foundation allows the Innovation Hub not only to accumulate search visibility, but also to give SMEs a sustainable way to be discovered—rather than relying solely on short-term ads or one-time events.

CRM & Buyer Behavior Tracking Integration

To turn website traffic into actionable opportunities, we connected every key interaction back to HubSpot. Each SME profile page is equipped with dedicated forms that collect buyer interest directly at the point of discovery, rather than sending visitors to a generic contact page. This means that when a buyer submits an inquiry, the team knows exactly which company, category, or product they were viewing, providing immediate context for follow-up.

Behind the scenes, these form submissions and browsing behaviors flow straight into HubSpot as structured data. The Innovation Hub team can see which SMEs or sectors are attracting the most attention, segment buyers based on expressed interests, and trigger more targeted matchmaking or follow-up campaigns. Instead of manually consolidating spreadsheets or chasing incomplete information, the team now works from a single CRM view where website activity, form fills, and buyer profiles are all connected—making cross-border matchmaking faster, more precise, and easier to scale.

Metrics

0

Website Traffic Growth

0

Conversion Rate

taitra-innovation-hub-en-cms

 

Building TAITRA’s First International CMS Platform

This project marked a major milestone for TAITRA, as the Innovation Hub became the first department to transition to a SaaS-based CMS. Through HubSpot, we empowered the team not just with a website, but with a complete digital ecosystem for global matchmaking.

The English website now allows overseas buyers to easily find Taiwanese SMEs and understand their industry strengths. Meanwhile, the HubSpot Marketing Hub enables automated tracking, form management, and buyer activity monitoring—all in one centralized system.

The modular website architecture also established a repeatable framework for future TAITRA teams, enabling them to rapidly build new sites without starting from scratch. This transformation ensures that TAITRA’s digital initiatives will remain scalable and maintainable for years to come.

Impact and Future Prospects

Expanding HubSpot Across TAITRA Departments

The Innovation Hub continues to actively use HubSpot with highly positive feedback. More TAITRA units plan to adopt HubSpot CMS—including the Planning & Finance Office’s annual report website and the TAITRA INDEX economic indicator site.

Scaling a Modular, Reusable CMS Framework

By enabling TAITRA to use a configurable, low-maintenance CMS, future website builds will require less development time and cost, accelerating digital modernization across the organization.

Enhancing SEO & Growing SME Exposure

The Innovation Hub aims to expand content output and strengthen SEO to help more Taiwanese SMEs be discovered by global buyers—ultimately improving international matchmaking and boosting Taiwan’s global trade presence.

 

Website Design

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Concept of Design

Innovative Vision: Leading Taiwanese Enterprises Toward Global Synergy

The interface utilizes an extensive "card-based design" to intuitively showcase our diverse service portfolio while enriching the overall visual dynamism. By boldly integrating a contemporary palette of vibrant colors and reimagining our logo as a sophisticated decorative element, we emphasize the proactive and trend-setting spirit of the TAITRA Innovation Group.
This modern aesthetic reflects our commitment to staying at the forefront of the industry, empowering Taiwanese enterprises to forge powerful cross-border collaborations and expand their global footprint.

Credit

Project Manager /

Ruby C. ruby-illu

Designer /

Fish H. fish-illu

Developer /

Karun

Special Thanks /

TAITRA Theresa