Brand Revamp × Website Redesign × CRM Implementation: Building an Automated Lead Generation System

Make the website more logical, so that customers can find the products they want faster.

The revamped website no longer just displays products, but has a clear categorization logic and filtering mechanism, so that users can quickly find the wood grain, stone grain or design styles that meet their needs. The original confusing product structure has been reorganized with search and filtering functions to greatly improve the efficiency of finding products, so that potential customers no longer get lost and are more willing to stay to learn more about the products.

Not just upgrading the website, but starting to bring in lists for the business.

In the past, Epson's website was just a display tool, and customer inquiries were handled manually by email, which was easy to miss and difficult to track. Now, with HubSpot CRM and form process design, every inquiry, sample request and interaction can be recorded and automatically assigned to the business for follow-up, making the website a steady source of leads.

Marketing and business start to work with the same set of data.

After importing HubSpot, all customer behaviors (browsing products, filling out forms, downloading information) are written back to the CRM in real time. The marketing team knows exactly which products get the most attention, and the sales team is able to grasp the interests and needs of each customer, which dramatically improves the efficiency of follow-up and the chances of closing a deal.

SEO and content start to accumulate long-term growth momentum.

Through Blog migration and SEO optimization, Exigen's website is no longer just a static directory, but a content platform that can continue to bring in natural traffic. Old articles were reorganized and optimized to build up search exposure, making it easier for brands to be found in overseas markets and increasing traffic to the site by 368%.

By revamping the website and introducing CRM, Exxon has not only improved the brand's professionalism, but also built a digital foundation for sustainable expansion. In the future, Exxon will continue to use HubSpot for remarketing, email nurturing, content optimization, and data analytics to provide more accurate responses to each potential customer.

As printing technology and product lines continue to evolve, Exxon will strengthen its market competitiveness by positioning itself as a more international brand and building deeper relationships with customers around the world.

In rebuilding Yishern's website, we took "letting the material speak for itself" as our core concept and transformed the texture aesthetics of PVC color film into the visual language of the website. We drew inspiration from the living space and used warm and soft colors to outline the "warmth of home", and then used dark blue as a complementary color to convey the brand's professionalism and calmness. The fonts, spacing and layout are visually elegant and breathable, so that every user can feel the delicacy and texture of Yisheng's long years of material development when entering the website.

We believe that the material itself has a story to tell, so the overall design goes back to the essence of "how people feel texture and space", through clean and intuitive typography, extended brand color palette, and point-to-point dynamic effects, so that the visual appearance does not take away from the style of the product itself, but rather becomes a backdrop for the texture of the product. Every interaction, every slide, is expected to allow users to find the right material faster and more naturally, and in the process feel the warmth, feel, and aesthetic value of Yisheng's products.

In the end, we use a more modern and international design vocabulary to present the brand's new posture from traditional printing to digitalization and internationalization, so that Yishern's brand spirit can be extended and seen in the online world, and establish a deeper connection with the world.