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Using polished, battle-tested templates as a foundation, we deliver websites that look great and work smoothly. It‘s a smart choice for companies that need a professional brand image on a tighter budget, enabling rapid go-live and immediate business operation.
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When your business processes are intricate and your feature needs are unique, we design and develop tailor-made enterprise systems or web applications that mirror your operational logic, ensuring your digital tools genuinely fit and enhance your day-to-day operations.
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Case Study
SEMI

SEMI uses HubSpot to drive inbound marketing, unify customer data, and build a data‑driven membership engine

221%

Growth in Open Letter Rate

117%

Potential Customer Growth Rate

30%

Email conversion rate

semi-logo-dark

Introduction

The Brand Story

Industry
Semiconductor Industry
Solution
HubSpot Marketing Hub Imported into CRM Data Integration to Build a Collective Marketing Strategy
Company size and market integration
Global Semiconductor Industry Association, 2,400+ Corporate Members Worldwide
Cooperation period
2020 - Now (continued use of HubSpot)
HubSpot Tools Used
Marketing Hub
Services Used
HubSpot Educational Training
CRM Data Integration
Data transfer between old and new data

Since its founding in 1970, the SEMI Semiconductor Industry, Inc. has been dedicated to advancing the science and industry of electronics manufacturing by connecting more than 2,400 corporate members and more than 1.3 million professionals worldwide. SEMI has become an influential platform in the global semiconductor and electronics supply chain through its international trade shows and events, membership and professional communities, market information and research, and policy advocacy.

Among the many events, SEMICON is the most renowned annual event that brings together upstream and downstream semiconductor industry players and technology companies from various fields, forming an important hub for cross-border cooperation and business opportunities, SEMI Taiwan plays an important role in connecting the international and local industry ecosystems, and helps its members to keep abreast of the latest industry trends and business opportunities through events, content, and the community.

semi-company

Paint Points

Customer Goals

Customer Needs

  • 01.

    Build a marketing system that simultaneously supports online campaigns, content marketing, and membership management in an epidemic and remote work environment.

  • 01.

    A platform for complete management of business and marketing information, enabling centralized management of contact information, attributes and interactions across departments.

  • 02.

    Enable business and marketing teams to share consistent and up-to-date customer data to improve collaboration and project execution.

  • 02.

    Customer data is transparent, structured and reusable, and the new system automatically collects up-to-date and accurate customer information on an ongoing basis.

  • 03.

    Continuously and steadily build up a list of high-quality potential customers and content subscribers through a customer-focused marketing strategy.

  • 03.

    Integration with existing campaigns (trade shows, e-newsletters, magazines, blogs, SEO, etc.) and clear tracking of results to support future integration of online and offline campaigns.

Customer Goals

  • 01.

    Build a marketing system that simultaneously supports online campaigns, content marketing, and membership management in an epidemic and remote work environment.

  • 02.

    Enable business and marketing teams to share consistent and up-to-date customer data to improve collaboration and project execution.

  • 03.

    Continuously and steadily build up a list of high-quality potential customers and content subscribers through a customer-focused marketing strategy.

Customer Needs

  • 01.

    A platform for complete management of business and marketing information, enabling centralized management of contact information, attributes and interactions across departments.

  • 02.

    Customer data is transparent, structured and reusable, and the new system automatically collects up-to-date and accurate customer information on an ongoing basis.

  • 03.

    Integration with existing campaigns (trade shows, e-newsletters, magazines, blogs, SEO, etc.) and clear tracking of results to support future integration of online and offline campaigns.

Identifying the problem

Recognizing Problems

In early 2020, the impact of COVID-19 forced most large-scale physical events to be canceled or postponed, and many companies switched to streaming and remote working. For SEMI Taiwan, this is not just a change in the format of the event, but also a real-world test of "digital transformation": how to maintain member relationships, expand potential customer reach, and effectively manage online interactions and content effectiveness without frequent face-to-face interactions.

At the information system level, SEMI Taiwan has accumulated a number of information management tools over the years, as the U.S. headquarters allows local subsidiaries to choose their own systems. Although each system functions independently, customer data has been highly fragmented over time: the same contact may exist in different systems, including membership systems, event registration systems, and email delivery tools, with inconsistent data specifications and difficult to fully inventory.

Such a situation makes the data available for effective use relatively limited, whether it is for marketing list planning, campaign effectiveness tracking, or intelligence sharing between business and marketing departments, all face a significant gap. Compiling reports or analyzing behavior across systems is not only time-consuming and labor-intensive, but it is also prone to data omission or duplication, making data transfer from system to system a major challenge.

Against this backdrop, SEMI Taiwan realized that without a unified platform that connects campaigns, content, members, and business information, it would be difficult to move toward accurate marketing and long-term membership management. Therefore, it was imperative to implement a system that could support Inbound Marketing, manage customer data centrally, and be scalable.

case-challenge

Scope of works

Service Overview

HubSpot

HubSpot Import Tutorial

  • Inventory SEMI Taiwan's existing systems and data types and evaluate the best way to implement HubSpot.
  • Identify internal cross-departmental workflow (business, marketing, events, content) and system integration needs.
  • Designed implementation phases and milestones, from data integration → system setup → event launch → results tracking.

HubSpot

HubSpot CRM Setup / Getting Started

  • Integrate cross-system contact information and attribute labels to establish a standardized contact information structure.
  • Assist SEMI Taiwan in clarifying the way each department uses contact information, and redefine the rules for categorization and labeling.
  • According to the work culture and usage situation of each department, design the operation process and provide education and training to minimize the introduction pain period.

Website Design & Development

Web Design and Development

  • Redesigned Landing Page, Popups and Corporate Templates for 2020 SEMICON event to improve visitor experience and conversion rates.
  • Introduced Chatbot to the event page to help automatically collect lists of visitors and new members.
  • Integrate event pages with HubSpot forms and tracking codes to ensure all interactions are written back to the system.

Marketing

SEO Technology Optimization

  • Helps optimize SEO keywords and structure for content such as e-newsletters, online magazines (e.g. SiliCom), and blog posts.
  • Combine HubSpot and Google Analytics data to analyze natural traffic and content performance.
  • Provide ongoing optimization recommendations so that content marketing can generate a steady, high-quality flow of potential customers to SEMI.

Our Solution

Solutions

Re-engineering the System: Building a Long-Term Marketing and Information Management Foundation

  • With "complete management of business and marketing information" as the core objective, we helped SEMI Taiwan evaluate and confirm the feasibility of HubSpot as a core system.
  • Gradually reorganized customer data, which had been scattered across multiple systems, into HubSpot through field mapping and cleansing.
  • Designed an expandable data structure to ensure transparency and organization as new activities, projects, and content are added in the future.

Detailed consulting services and stage-by-stage landing

  • Phase I: Evaluation and Analysis
    • Assist in the integration of cross-system data and conduct multiple round-trip discussions on system applications and technology connections.
    • With "integrated performance management" as the goal, plan the data binding method between HubSpot and existing systems and third-party advertising platforms.
    • Design corresponding operation procedures and training contents according to the working culture of each department and marketing team.
  • Stage 2: Real-time consulting and practical running
    • Provide advice on each of the ongoing projects (member eDM, exhibition e-newsletters, online magazines, blog content, SEO, etc.).
    • Solve cross-departmental contact data management and attribute categorization problems, and assist in clarifying internal data sources and usage rules.
  • Phase III: Application in Event Context (with SEMICON as the core)
    • Provide suggestions on customer-oriented marketing strategies during the exhibition period, and assist in designing the event flow and data collection methods.
    • Combine Landing Page, Popups and Chatbot to effectively maximize list collection during the show.

Make data truly "visible" and "usable".

  • Helped SEMI Taiwan establish a clear process for tracking results, from campaigns to leads to conversions, in HubSpot.
  • By comparing HubSpot data with GA data, teams can clearly break down the overall effectiveness of natural traffic, paid advertising, and content marketing strategies.
  • Marketing teams can more specifically report on campaign results internally and use the data as a basis for planning the next phase of projects and budgeting.

Metrics

0

Growth in Open Letter Rate

0

Potential Customer Growth Rate

0

Email conversion rate

efficacy

From Content Exposure to List Growth, Customer Engagement Marketing is Really Making a Difference

SEMI Taiwan's email marketing performance has increased significantly since the launch of HubSpot, with a 221% increase in open rates, demonstrating that more accurate list segmentation and content strategy can effectively increase recipients' willingness to interact with SEMI Taiwan. It's no longer just about mass mailing, it's about getting the right message to the right person at the right time.

The 117% increase in leads represents a steady buildup of lists through various portals such as Landing Pages, content subscriptions, event signups, and Chatbot. These new lists not only increase in quantity, but also can be effectively reused in subsequent activities due to the clear structure of information and complete labeling of attributes.

In terms of conversions, the email conversion rate came in at 30%, showing that SEMI was not only successful in reaching its target audience, but also effective in guiding them to take the next step, such as signing up for an event, subscribing to content, or making further inquiries. This makes every email sent more than just a "notification" and has the opportunity to be turned into a specific business opportunity or node of interaction.

At 2020 SEMICON, for example, 92 new member lists were automatically collected during the event through a redesigned Landing Page, popups and chatbot. These lists were immediately entered into the HubSpot back-office and could be nurtured with subsequent newsletters, content and events, creating a sustainable customer acquisition cycle.

Conclusion

From "Disorganized" to "Data-Driven", SEMI Taiwan's Real-World Transition

For SEMI Taiwan, the starting point of this project was not "wanting to change a system," but rather to seriously face the long-standing reality of "scattered information that is difficult to integrate" under the pressure of the epidemic and remote work. When customer data is scattered in various tools, it is not only difficult to analyze the whole picture, but also difficult to link content marketing, exhibition activities, member management and business development into a complete path.

In working with Hububble, SEMI Taiwan started with a system review and data integration to clarify step by step: what data is really valuable? Which fields need to be standardized? Which processes can be automated? This was not just a technical project, but also a process of internal communication and consensus building.

Hububble not only assisted SEMI in planning HubSpot's technical architecture, but also acted as a consultant to accompany the team in reviewing the existing marketing and business processes and transforming them into rules and practices that can be implemented in the system. Whether it was system integration, data label design, education and training, or real-world project discussions, the goal was to "maximize benefits".

In the end, SEMI Taiwan not only introduced a new set of marketing tools, but also successfully built a transparent, organized, and sustainable customer data base, and began to think about future marketing and campaign strategies with data at the core.

Impact and Future Prospects

Making Every Activity the Starting Point of a Long-Term Relationship

This project has enabled SEMI Taiwan to move from a state of "many systems and scattered data" to a "transparent and reusable" data management structure. Instead of just sending out campaigns and making content, the marketing department can clearly see how each touchpoint affects the interactions of potential customers and members, and adjust their strategies accordingly.

In the future, as HubSpot continues to integrate with internal registration systems and business tools, SEMI Taiwan will be able to more accurately grasp the complete journey from content exposure, event participation to actual business opportunities, and Hububble will continue to serve as a consultant and implementation partner to help SEMI further deepen the application of hubbing marketing in more exhibitions and online projects, so that each event is not just a one-time event, but rather an opportunity to build a business. Hububble will continue to help SEMI to further deepen the application of customer-oriented marketing in more exhibitions and online projects, so that each event is not just a one-time event, but an important node for building long-term relationships and accumulating value.

Credit

Consultant /

Larry L. larry-illu

Special Thanks /

SEMI