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Case Study
DFI 友通資訊

DFI Boosts Leads by 153.8% with HubSpot One‑Stop Marketing Platform

98.7%

Letter Delivery Rate

24.3%

Email open rate

153.8%

Potential Customer Growth Rate

dfi-logo

Introduction

The Brand Story

Industry
Industrial Computer and Embedded System Manufacturing
Solution
HubSpot Marketing Automation Platform Implementation, B2B Customer Journey and Automated Process Design
Company size and market integration
Global B2B Technology Market, Industrial Computer Solution Provider
Cooperation period
2021 - Now (Continued use of HubSpot)
HubSpot Tools Used
Marketing Hub
Sales Hub
Service Hub
Services Used
HubSpot Educational Training
CRM Data Integration
Data transfer between old and new data

Founded in 1981, DFI is a leading global provider of IPC industrial computers and embedded solutions. With a long history of industrial-grade design and high quality management, DFI's products are widely used in factory automation, medical equipment, gaming industry, intelligent transportation, smart energy, back-office technology, smart retail and other scenarios, providing customers around the globe with long lifecycle, high-reliability, and all-weather durable computing solutions.

In the face of rapidly changing global industry demands, DFI not only needs to stabilize its product technology, but also actively promote the transformation of digital marketing, so that brands can be more agile, more accurate to reach the global target audience, and effectively support business development.

DFI-company

Paint Points

Customer Goals

Customer Needs

  • 01.

    Create a centralized, standardized and reusable customer database to provide a common basis for marketing and business.

  • 01.

    A comprehensive CRM and marketing platform that integrates all marketing and sales data as a single source.

  • 02.

    Automated marketing processes are introduced to reduce manual list preparation and repetitive operations, enhancing marketing and business efficiency.

  • 02.

    The system needs to support behavioral tracking, list segmentation, and personalized marketing, and work well with existing marketing tools such as Mailchimp.

  • 03.

    Understand the target customer persona more accurately and introduce customized and non-intrusive marketing methods to reduce backorders and resentment.

  • 03.

    Powerful and intuitive workflow automation to assist with email marketing, re-marketing and list distribution.

  • 04.

    Reduces IT dependency, allowing marketing teams to operate and optimize B2B marketing projects on their own with limited resources.

  • 04.

    Hububble's team of expert intake consultants provides intake planning, technology integration and education to help marketing teams operate independently and continuously optimize without relying heavily on IT.

Customer Goals

  • 01.

    Create a centralized, standardized and reusable customer database to provide a common basis for marketing and business.

  • 02.

    Automated marketing processes are introduced to reduce manual list preparation and repetitive operations, enhancing marketing and business efficiency.

  • 03.

    Understand the target customer persona more accurately and introduce customized and non-intrusive marketing methods to reduce backorders and resentment.

  • 04.

    Reduces IT dependency, allowing marketing teams to operate and optimize B2B marketing projects on their own with limited resources.

Customer Needs

  • 01.

    A comprehensive CRM and marketing platform that integrates all marketing and sales data as a single source.

  • 02.

    The system needs to support behavioral tracking, list segmentation, and personalized marketing, and work well with existing marketing tools such as Mailchimp.

  • 03.

    Powerful and intuitive workflow automation to assist with email marketing, re-marketing and list distribution.

  • 04.

    Hububble's team of expert intake consultants provides intake planning, technology integration and education to help marketing teams operate independently and continuously optimize without relying heavily on IT.

Identifying the problem

Recognizing Problems

Before importing HubSpot, DFI faced a common but often overlooked problem in B2B enterprises: data was scattered in various systems, teams, and Excel. These lists come from exhibitions, events, website inquiry forms, third-party lists, email marketing, etc. Each colleague has their own way of organizing data, with different column formats, naming styles, and data structures.

After years of accumulation, the data becomes more and more difficult to utilize. The same potential customer may have several records duplicated in the system, and the information collected through different channels can't be linked into a single perspective, making it impossible for the marketing team to determine the customer's interest, origin and journey stage. This situation directly affects the efficiency of segmentation, remarketing, and list distribution to the business.

In addition, DFI's traditional and labor-intensive marketing model of manually sending emails, manually organizing lists, assigning lists to businesses, and manually tracking campaign results was time-consuming, labor-intensive, and difficult to track effectively, resulting in missed leads and inefficient communication.

In the competitive industrial computer market, DFI realized that without a stronger data integration platform and automation technology, it would be difficult to keep up with the pace of the market in terms of brand awareness, marketing efficiency, and business follow-up. This led DFI to look for a system architecture that could support its global marketing in the long term.

case-challenge

Scope of works

Service Overview

HubSpot

HubSpot Import Tutorial

  • Inventory all existing marketing tools (including Mailchimp) and analyze data sources and structure.
  • Define standardized contact attributes, field formats and nomenclature.
  • Assist in setting up key tracking indicators, forms, lists, email structure and touch points.

HubSpot

HubSpot CRM Setup / Getting Started

  • Progressively cleanse, consolidate, and import Excel, past tool lists, and campaign data into HubSpot.
  • Create a company-wide Single Source of Truth that supports business, marketing and customer service.
  • Education and training covering CRM fundamentals, marketing tools, reporting and automated processes.

Website Development

Web Form Tracking

Create forms, tracking, and conversion processes that work with HubSpot.

Marketing

SEO Technology Optimization

Provide branded content strategy, SEO advice and data utilization tutorials to help drive natural traffic and content reach.

Our Solution

Solutions

Centralized management of all lists, data and interaction records

  • Use HubSpot CRM as your data center to integrate data from Excel, event lists, website inquiry forms, Mailchimp, and more.
  • Create unified fields and data standards to ensure data is used over time.
  • Customer behavior (e.g., browsing pages, downloading data, filling out forms) can be synchronized and updated in real time.

Automate marketing processes to improve team efficiency and tracking capabilities

  • HubSpot Workflow automates email delivery, list segmentation, task assignment, and remarketing reminders.
  • Eliminate the inefficient process of manually organizing lists and assigning tasks one by one.
  • Automatically push corresponding content to different persona to increase the interaction rate and reduce the risk of unsubscribing.

Focusing on the customer journey and introducing personalized marketing strategies

  • Analyze customer behavior (open mail, clicks, page views, inquiry history) to create actionable persona assumptions.
  • Create personalized emails, remarketing processes and content recommendations.
  • Effectively assist sales to understand customer interests and increase the likelihood of closing a deal.

Assist in importing Sales Hub and Service Hub to create a one-stop data flow.

  • Sales Hub: Automate tasks, business processes, reminders, and activity tracking.
  • Service Hub: Integrate customer service work orders, records and feedback to create a more complete customer journey.
  • Significantly reduces IT dependency, allowing marketing and business to build their own processes.

Metrics

0

Letter Delivery Rate

0

Email open rate

0

Potential Customer Growth Rate

efficacy

Data Proves Results, More Than Expected

DFI's marketing operations have grown exponentially in efficiency and results since implementing HubSpot. A 98.7% letter delivery rate means that data quality has improved and lists are more accurate.

24.3% open rate represents the success of customized content in capturing the attention of the audience without the ineffectiveness of traditional mass mailings.

The most notable achievement was the 153.8% prospect growth rate, which resulted in an overall increase in list collection efficiency and conversion rates through better segmentation, remarketing processes, automated workflows and improved data quality.

Automated tasks, Email marketing tracking and sales process visualization also enabled the business team to follow up with each customer more quickly and accurately.

Conclusion

DFI's Digital Marketing Growth Launched!

DFI's biggest breakthrough with the introduction of HubSpot is making "data visible and sustainable. Lists that were previously scattered among different people and systems have finally been consolidated into a single source of information, allowing marketing and business to clearly understand each customer's journey, interests and interactions.

Secondly, automating the process frees the team from a multitude of administrative tasks, allowing them to focus more on content strategy, campaign planning and project optimization. At the same time, through personalized marketing, DFI can interact with potential customers more precisely, reduce customer resentment and unsubscribe rates, and increase overall marketing trust.

The introduction of Sales Hub and Service Hub allows DFI to establish a more complete one-stop customer journey management, from marketing contact → lead nurturing → business follow-up → after-sales service, all operating on the same platform, which is the key to DFI's competitiveness in the B2B technology industry.

Most importantly, this partnership is not just a technology introduction, but a real marketing process optimization and organizational capability enhancement, laying the foundation for long-term digital growth in the future.

Impact and Future Prospects

DFI's partnership with Hububble allows marketing teams to truly cross the threshold of digital marketing, evolving from "many tools but scattered" to a "one-stop integrated platform". In the future, DFI will be able to continue to expand its content marketing strategy on HubSpot, optimize its automation processes, and target global markets with more precise segmentation and remarketing.

As business units become more familiar with Sales Hub and automation processes, DFI will be able to better understand the progress of business opportunities and customer interactions, and improve overall operational efficiency, and Hububble will continue to be DFI's strategic partner in expanding functionality, deepening reporting and analytics, and enabling marketing and business to be truly data-driven.

Credit

Project Manager /

Hsiang L. hsiang-illu , 

Alan C. alan-illu

Developer /

Felix M. felix-illu , 

Nohj P. nohj-illu , 

Vincent D. vincent-illu

Special Thanks /

DFI