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繁體中文 / English
web-design

Web Design & Developing

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Customized Web Design & Development

From visual identity to user experience, we craft bespoke websites tailored to your business, transforming every page into a stage for your brand story and a powerful driver of conversions.
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Web Template

Using polished, battle-tested templates as a foundation, we deliver websites that look great and work smoothly. It‘s a smart choice for companies that need a professional brand image on a tighter budget, enabling rapid go-live and immediate business operation.
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System & Product Development

When your business processes are intricate and your feature needs are unique, we design and develop tailor-made enterprise systems or web applications that mirror your operational logic, ensuring your digital tools genuinely fit and enhance your day-to-day operations.
Website design is more than just visuals — it’s a growth engine. Built on GDD (Growth-Driven Design), we structure every page around your products, sales funnels, and real data, continuously optimizing to turn traffic into revenue and achieve the highest business performance.
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We are a HubSpot Diamond‑tier partner in Taiwan, offering a complete service journey—from strategy consulting and onboarding to system integrations and hands‑on training—so your organization can not only adopt HubSpot, but genuinely use it to its fullest potential.
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Digital Marketing

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We connect every part of brand building and digital marketing to help your business reach target audiences consistently—on the right channels, in the right ways.
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The core of social media marketing is making sure the right people see your brand at the right moments. Through consistent content creation and community management, you build trust and word of mouth—so when it’s time to make a decision, consumers think of you first.
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From keyword strategy to content architecture, we help your business climb search rankings and attract high‑intent traffic, so customers with real needs can actively discover your brand.
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Replace repetitive manual workflows with automated systems that nurture and convert leads, freeing your marketing team to focus on higher‑value strategic work.
From exposure to conversion, we orchestrate integrated digital marketing that puts your brand in front of the right audience, in the right channels, steadily compounding data‑driven, quantifiable growth for your business.
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Case Study
BenQ

‎Solving the Toughest Data Migration Challenge: A Smooth, Painless Transition from Oracle Eloqua to HubSpot

27.3%

Increase global customer growth

33.2%

Enhancement of mail delivery rate

54.4%

Increase turnover rate

benq-logo-dark

Introduction

The Brand Story

Industry
Electronics / Electronics Manufacturing
Solution
HubSpot CRM Import, Large Live Group Teaching, Salesforce Data Integration
Company size and market integration
BenQ has operations in more than 100 countries around the world. BenQ implements HubSpot to establish a global unified CRM to enhance cross-border collaboration and decision-making efficiency.
Cooperation period
2020 - Now (continued use of HubSpot)
HubSpot Tools Used
Marketing Hub
Service Hub
Sales Hub
Content Hub
Smart CRM
Services Used
HubSpot Educational Training
HubSpot CRM Settings
Data transfer between old and new data
Customized Page
Marketing Tools Templates
Live Site

BenQ products are sold in more than 100 countries worldwide. BenQ's global operations are headquartered in Taipei, Taiwan, where it is responsible for strategic planning and product development. The company is organized into five business regions and has 43 operating locations in 28 countries.

With the vision of "Bringing Enjoyment 'N' Quality to Life", BenQ is committed to becoming a leading company in technology products and solutions, and is dedicated to understanding the needs of human life, providing quality digital lifestyle, efficient corporate competitiveness and productivity, perfect healthcare, and a high quality of life. We strive to be a leading company in technological products and solutions by understanding the needs of human life, providing quality digital lifestyle, high corporate competitiveness and productivity, perfecting healthcare, and creating flexible learning applications, including projectors, specialized LCD monitors, commercial display (interactive, digital signage) speakers, and WiT eye-protecting smart desk lamps, etc., and to strive to provide better products, systems, and solutions.

BenQ-company
"Running away is the easiest choice, but it is the most irresponsible and inefficient choice." - K.Y. Lee, Chairman of BenQ

Paint Points

Customer Goals

Customer Needs

  • 01.

    Build a globally accessible and easy-to-use marketing automation and CRM platform that lowers the tool learning curve.

  • 01.

    A set of tools and training that even basic marketers can quickly get started with: intuitive, easy-to-use interface, with systematic training courses and on-the-ground consulting support.

  • 02.

    It allows the headquarters to grasp the marketing and sales data of each country's market in real time and make more accurate decisions and resource allocation.

  • 02.

    Unify and consolidate marketing and customer data across global offices: Includes data migration from legacy system Eloqua, segregation of national office data centers, and unified management at headquarters.

  • 03.

    Strengthen the B2B marketing team to effectively plan and execute ABM (Key Business Account Marketing) in the system to enhance the efficiency of corporate customer development and conversion.

  • 03.

    Create website and marketing material templates that match brand values: Create customized website, form and email templates in the new system, and manage data from Facebook, Email, Landing Page and other marketing tools in a unified way.

Customer Goals

  • 01.

    Build a globally accessible and easy-to-use marketing automation and CRM platform that lowers the tool learning curve.

  • 02.

    It allows the headquarters to grasp the marketing and sales data of each country's market in real time and make more accurate decisions and resource allocation.

  • 03.

    Strengthen the B2B marketing team to effectively plan and execute ABM (Key Business Account Marketing) in the system to enhance the efficiency of corporate customer development and conversion.

Customer Needs

  • 01.

    A set of tools and training that even basic marketers can quickly get started with: intuitive, easy-to-use interface, with systematic training courses and on-the-ground consulting support.

  • 02.

    Unify and consolidate marketing and customer data across global offices: Includes data migration from legacy system Eloqua, segregation of national office data centers, and unified management at headquarters.

  • 03.

    Create website and marketing material templates that match brand values: Create customized website, form and email templates in the new system, and manage data from Facebook, Email, Landing Page and other marketing tools in a unified way.

Identifying the problem

Recognizing Problems

Prior to HubSpot, BenQ's B2B team mainly used Eloqua as a marketing tool. However, after two years of operation, the team realized that the system's high operating threshold made it difficult for daily marketers to fully utilize the tool's performance, and many of the automation and data analysis functions were forced to sit idle, resulting in a lack of overall marketing efficiency. Therefore, BenQ decided to transfer the system main body to HubSpot, and the most difficult problem at the initial stage was "how to safely and accurately complete the large-scale data migration from Eloqua to HubSpot without affecting the existing business operations".

In addition to the threshold of using the tool itself, BenQ also faced a high level of complexity in data management. Customer data was scattered across different systems and platforms: website campaigns, email results reports, and social media platform interaction data were each independent, and there was no single viewpoint from which they could be viewed. In order to organize these data, the marketing team had to spend a lot of time downloading reports, manually merging and comparing them. Cross-platform integration was not only time-consuming, but also increased the risk of human error.

In addition, as BenQ is a global brand, each local branch has its own sales and marketing data, and the headquarters lacks a centralized data platform that can "see the whole picture". This makes it impossible for the headquarters to make the most accurate judgment based on data when formulating global marketing strategies and budget allocation, and it is also difficult to respond to market changes in a timely manner.

Another key challenge for B2B departments is the inability to fully implement ABM (Account-Based Marketing) strategy in the existing system. BenQ needs to be able to plan and integrate marketing journeys, track multi-touchpoint interactions, and share information with business teams on the same platform for enterprise customers to facilitate collaboration and follow-up. However, the limitations of the old system in terms of operation and data structure hindered the actual implementation of ABM.

case-challenge

Scope of works

Service Overview

HubSpot

HubSpot Import Tutorial

  • Plan a complete roadmap and timeline for HubSpot imports based on BenQ's B2B marketing context.
  • Assist in setting up account structure and permission settings for multi-country and multi-brand scenarios.
  • Design the Eloqua → HubSpot data migration process, including field mapping, cleansing rules, and testing strategies.

HubSpot

HubSpot CRM Setup / Getting Started

  • Customized CRM objects and fields for BenQ's B2B marketing and business processes.
  • Gradually imported and consolidated customer data from different tools and departments into HubSpot CRM.
  • After implementation, Hububble provided 16 hours of system training, from interface navigation, contact management, campaign setting, to cross-tool integration, so that team members could practically operate and understand how to use HubSpot to improve work efficiency.

Website Design & Development

Web Design and Development

  • Create customized Landing Page and form templates that match BenQ's brand identity.
  • Developed a global page structure that allowed marketing teams in each country to adapt local content within a consistent framework.
  • Integrate website interactions (downloads, registrations, inquiry forms, etc.) with the HubSpot tracking and forms system so that all website interactions can be written back to the CRM.

Marketing

SEO Technology Optimization

  • Assist in adjusting basic SEO settings (titles, descriptions, site structure, etc.) for key product and solution pages.
  • Integrate content marketing strategies with SEO keyword planning to drive natural search traffic and conversions to your website.
  • Use HubSpot reporting and tracking tools to help BenQ monitor content performance and continually optimize key pages and resource download pages.

Our Solution

Solutions

Reorganizing the Global Data Architecture with HubSpot CRM at the Core

  • With Marketing Hub Enterprise, multiple data zones can be established within the same platform, allowing global branches to have their own independent data centers.
  • At the same time, it retains the highest level of control from the headquarters, allowing for a unified view and analysis of global marketing and sales data without affecting the independence of local operations.
  • Design standardized customer fields and labeling rules so that data imported from different countries remains consistent and comparable at the reporting level.

A Secure, Traceable Eloqua → HubSpot Data Migration Process

  • Inventoried Eloqua's existing fields, lists, activity logs, and automated processes, working with BenQ to identify what data needed to be moved in its entirety and what could be purged or eliminated.
  • Designed HubSpot structures and field mapping tables for each type of data to avoid distortion or difficulty in applying data after migration.
  • Through phased importing and testing, validate field and process correctness on small-scale samples before full migration to minimize the impact on daily operations.

Interdepartmental Training and Operations

  • We provide 16 hours of hands-on training courses, from basic operations to real-world scenarios, to ensure that marketers can truly utilize the system, not just at the conceptual level.
  • In addition to the B2B marketing department, B2C, business departments, and community (including Chatbot) teams were also invited to participate in the program so that each unit could understand how data flows and is shared on the same platform.
  • After the course, other departments took the initiative to evaluate the possibility of implementing HubSpot in their respective businesses, making this implementation project an important starting point for the company's internal digital transformation.

Data Report and Decision Meter Board Design

  • Design dashboards and report perspectives for different roles (executives, marketers, salespeople).
  • Create reports in HubSpot by campaign, region, product line, customer type, and other dimensions to help managers quickly grasp global and local performance.
  • Connect data on email effectiveness, website behavior, form conversions, and opportunity progress, so teams can track the entire journey from "unknown visitor" to "closed customer.

Metrics

0

Global Customer Growth Rate

0

Fiduciary rate

0

turnover rate

efficacy

Real-World Results for Data-Driven Marketing and Business

One of the most tangible results BenQ has experienced since implementing HubSpot and completing the Eloqua data migration is a 27.3% global customer growth rate. With the same or even more precise allocation of marketing resources, more leads were consistently and systematically nurtured and converted through more effective list management, segmentation and automated processes.

In terms of email marketing effectiveness, BenQ's email open rate increased to 33.2%. This not only reflects the results of headline and content optimization, but also shows that by using HubSpot's audience segmentation and list cleansing mechanism, the marketing team was able to deliver messages to those who are truly interested or relevant, reducing distractions and increasing the willingness to interact.

In terms of sales conversion performance, BenQ's close rate reached 54.4%, showing that when marketing leads are more accurately delivered to the business and both parties share the same customer journey information, the business team is able to intervene at a better point in time to provide solutions that are more in line with their needs. Behind these numbers is the effectiveness of collaboration between marketing and business on the same platform.

At the same time, internal communication and report production times have been dramatically reduced. Processes that used to require multiple systems to export reports and organize them manually can now be viewed in HubSpot through dashboards in real time. This allows management to review results and adjust strategy more frequently, and gives marketing teams more time to focus on creative and strategy rather than data organization.

Conclusion

From Complex Tools to One-Stop Platform, Making Data Work for Decision-Making

BenQ has been working in the global market for many years, and has accumulated a huge amount of customer and marketing data scattered in various systems. Although the old marketing tools are powerful, they can only be utilized to a limited extent by the team due to the high threshold of operation. More importantly, the scattered data could not be quickly integrated into the information needed for decision-making, making it difficult for the headquarters to view the effectiveness of marketing investments from a holistic perspective.

Through this partnership with Hububble, BenQ not only "changed a system", but also reorganized the entire global data and marketing operation structure with HubSpot CRM as the core. From data migration in Eloqua, to the design of branch office data zones, to the unified control of the headquarters, the whole process was planned with the premise of "sustainable operation and expansion in the future".

During the implementation process, Hububble focused not only on technical implementation and field setting, but also on ensuring that everyone involved in the project could understand how HubSpot could actually improve their daily work. Through hands-on lessons and scenario-based exercises, marketing, business, and other departments begin to collaborate on the same platform, where data is no longer just reports, but actionable insights.

For decision makers, HubSpot's greatest value is the ability to "see the big picture at a glance and drill down to a single customer. From formulating global marketing strategies to following up on specific key accounts, all information can be presented in the same integrated platform, which gives BenQ more confidence to face the fast-changing global market.

Impact and Future Prospects

From Tool Orientation to Long-Term Digital Business Strategy

For BenQ, the impact of this project goes beyond "marketing system upgrade" and is more like a reorganization of the digital operation model. When global subsidiaries and headquarters share the same data language and platform, strategy discussions become more concrete, communication becomes smoother, and decision-making is no longer based on experience, but supported by visible and comparable data.

Looking ahead, BenQ can continue to deepen its ABM strategy, marketing automation process, and content marketing layout on the existing HubSpot structure, and even further connect more internal and external systems to make the data flow more complete, and Hububble will continue to play the role of consultant and technology partner to help BenQ extend the experience and structure that BenQ has successfully introduced this time in new markets and product lines. Hububble will continue to play the role of consultant and technology partner to help BenQ extend this successful experience and framework in new markets and product lines, so that this platform can become an important infrastructure to support global growth.

Credit

Project Manager /

Hsiang L. hsiang-illu

Developer /

Hsiang L. hsiang-illu

Consultant /

Yvonne C. yvonne-illu , 

Larry L. larry-illu

Special Thanks /

BenQ