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Case Study
三商家購股份有限公司

Building a Unified WordPress Corporate Site to Elevate a Public Company’s Brand Image

simple-mart-logo-dark

Introduction

The Brand Story

Industry
Retail Channels / Retail Chains
Solution
Corporate Website Revamping and Brand Integration, Corporate CMS Architecture Setup
Company size and market integration
Multi-brand retail channels across Taiwan
Cooperation period
2020 - Present (Web Hosting)
Tools Used
Smart CRM
Services Used
Website Design and Construction

Three Merchants has long been committed to cross-category, multi-brand integration, and its subsidiaries include Williams Associates, Go Williams, Williams Convenience Stands, SimpleCITY, SimpleCity, Heart Park Market, and Yolé Ice Cream. Through the complementary market positioning, product and service strategies of each brand, Three Merchants has successfully created a retail ecosystem that meets the needs of different consumers.

While continuing to expand its multi-brand retail footprint, SMBC acquired OK mart in 2026, significantly strengthening its presence in the convenience store market in Taiwan. This major acquisition symbolizes the Group's strategic deepening in the retail industry, which not only bridges the gap between the existing supermarket channel and urban supermarkets, but also extends the network of multi-point convenience stores across Taiwan, strengthening its ability to grasp the real-time consumption scene of daily life.

Simple Mart-company

We've worked with the hububble team for many years. They created a targeted landing page for us and made it really easy for us to duplicate it in HubSpot so we can use it again. They created an excellent communication plan during the process and their entire team was pleasant, competent and resourceful. I recommend them highly.

simple-mart-logo-white

美廉社｜Jay Y.

Simple Mart-mockup-mb

Paint Points

Customer Goals

Customer Needs

  • 01.

    Establishing a listed corporate-level brand image and information structure, with clear multi-brand presentation and professional corporate website to strengthen investor trust and enhance overall brand visibility.

  • 01.

    An enterprise CMS and website architecture that integrates multi-branded information, investor content and ESG to provide consistency, clarity and readability of all information.

  • 02.

    Create an efficient and sustainable content management and browsing experience with responsive design and a scalable Wordpress architecture that allows marketing teams to update content on their own while providing a smooth cross-device browsing experience for audiences and investors.

  • 02.

    Flexible and easy-to-maintain content modules (campaign pages, DMs, press releases, etc.) with enhanced UX/UI for follow-up marketing teams to manage, improve content efficiency, and support traffic and SEO results tracking.

Customer Goals

  • 01.

    Establishing a listed corporate-level brand image and information structure, with clear multi-brand presentation and professional corporate website to strengthen investor trust and enhance overall brand visibility.

  • 02.

    Create an efficient and sustainable content management and browsing experience with responsive design and a scalable Wordpress architecture that allows marketing teams to update content on their own while providing a smooth cross-device browsing experience for audiences and investors.

Customer Needs

  • 01.

    An enterprise CMS and website architecture that integrates multi-branded information, investor content and ESG to provide consistency, clarity and readability of all information.

  • 02.

    Flexible and easy-to-maintain content modules (campaign pages, DMs, press releases, etc.) with enhanced UX/UI for follow-up marketing teams to manage, improve content efficiency, and support traffic and SEO results tracking.

Identifying the problem

Recognizing Problems

With the upcoming IPO of Three Merchants, the corporate website is not only the face of the brand, but also an important window for investors and the general public to understand the company. However, the visual image, information structure and brand integration of the existing website can no longer satisfy the completeness and professionalism required by a listed company.

The company has a number of brands with different attributes and styles, such as Williams, SimpleCITY, Simplicity, Yolé, etc., which need to maintain strong recognition among the brands, but at the same time, must be presented on the corporate website as the integrated vision and value of the "same group". Therefore, it was a challenge to present the positioning of multiple brands in limited space without causing confusion.

In addition, investors expect clear and quick access to key information. From corporate operating structure, financial information, ESG, business philosophy to brand layout, all must be highly readable, credible and structured. Existing websites have inconsistent page hierarchies, scattered information, and a lack of a clear Sitemap, causing users to easily get lost and lowering their professional image.

In addition to the rapidly increasing demand for cross-device browsing, corporate websites must provide optimized UX, mobile browsing experience, flexible modular editing, the ability to add new activity pages and content updates, otherwise the marketing team will face a high level of burden in the follow-up maintenance.

case-challenge

Scope of works

Service Overview

HubSpot

Wordpress Import Training

  • Build CMS structure and templates that can be maintained over time.
  • Designed a simplified Sitemap to help users find information in the least amount of steps.
  • Support IR (Investor Relations) content integration and backend management.

Website Design & Development

Website Design and Construction

  • Build a cross-device responsive website (desktop/tablet/mobile).
  • Designed a calm, professional, and modern UI in accordance with corporate standards, integrating Williams Associates' corporate colors to ensure consistency in visual extension.
  • Designed a multi-brand integrated brand page.

Website Design & Development

SEO Technology Optimization

  • Optimize site speed, structured information and search engine indexing friendliness.
  • Improve visibility and search rankings for core brand keywords.
  • Connect with data tracking tools to support GA and traffic monitoring.

Our Solution

Solutions

Create an enterprise-level responsive website to enhance the brand's professional image

  • Adoption of a calm and generous visual language, in line with the professional style expected by a listed company.
  • Incorporated the corporate colors of Williams Associates into the overall website identity, making the brand extension consistent and memorable.
  • Rebuilt the brand page to clearly present the positioning and differentiated value of multiple brands.

Create a clear information structure and more intuitive user flow.

  • Rearranged Sitemap to allow visitors to quickly find: company profile, brand architecture, ESG, investor information and more.
  • Reduce browsing cost and improve reading efficiency through UX planning.
  • Provide clear brand navigation to enhance the linkage between the Group and its sub-brands.

Improve Content Management Efficiency and Flexibility with Wordpress

  • Customers can add event pages, announcements, DMs, etc. without relying on engineers.
  • Reusable internal modules save editing time and maintain visual consistency.
  • Traffic analytics and SEO tools are linked to allow marketing teams to continuously optimize content.

Enhance brand favorability and investor trust.

  • Strengthen the corporate narrative of Three Merchants Shopping: vision, philosophy, ESG, and brand blueprint.
  • Enhance the modernity and warmth of the corporate image through visual renovation.
  • Enhance investors' trust in the company's stable operation through a clear information structure.

efficacy

Reinventing Corporate Identity and Making Brand Values Visible

At the critical moment when Three Merchants is heading towards listing, the company has successfully built up a digital frontage that can represent the height of the company and its brand vision through Wordpress. The project not only enhances the company's recognition, but also helps the public to quickly understand the company's multi-branding strategy and market layout.

With the redesigned visual structure, Three Merchants has transformed its website from a "monotonous and old-fashioned" stereotype to a branding center that demonstrates its vitality, value and professionalism. The new website is not just a cosmetic upgrade, but also a complete evolution of the information structure, content strategy and investor communication.

Once the project is complete, the marketing team can more easily maintain content, update campaigns, and use backend data to understand user behavior and develop more effective branding strategies. The new website lays a solid digital foundation for the brand and brings a longer-term image accumulation effect.

Conclusion

Substantial results of the brand upgrade

  • Comprehensive brand image enhancement: The new website successfully conveys the company's visual language of stability, reliability and multi-brand integration.

  • Optimized investor experience: Clear information pages allow investors to quickly grasp the company's value and growth strategy.

  • Enhanced Multi-brand Recognition: Through integrated brand pages and visual presentation, the company's brands are easier to recognize and remember.

  • More efficient content management: Marketing teams can add new campaign pages and content independently, reducing time and maintenance costs.

Impact and Future Prospects

With the comprehensive website upgrade, Three Merchants has not only improved its brand image, but also established a long-term usable content management framework. In the future, the Group will continue to utilize Wordpress to develop more brand stories, CSR (Corporate Social Responsibility) content and investor resources to deepen brand trust.

Meanwhile, backend traffic data and SEO effectiveness will become an important basis for brand strategy development, helping the three merchants to establish deeper differentiation and sustainable growth momentum in the retail competition, and Hububble will continue to serve as a consulting partner, helping to integrate more marketing tools, expand branded content and increase exposure.

Credit

Project Manager /

Hsiang L. hsiang-illu

Developer /

Hsiang L. hsiang-illu

Special Thanks /

Jay Yang